ZAEL s.r.o., Veľký Krtíš

ZAEL s.r.o., limited company, has engaged in groceries production since 1996. Since it´s foundation the company has extended, updated, and enhanced the production quality and volume. The products are intended mostly for export, only a little production part stays in the internal market. In the past, the market survey uncovered particularly the quantitative need that means the number of potential consumers classified according to the social and demographic structure. Based on the survey findings we have concluded that if our company is to maintain it´s position in the market, it will be necessary to focus on foreign rather than internal customers. Considering given fact, our company focuses it´s activity particularly on other countries, only 5% of the production stays on the internal market. The products have been exported particularly to Hungary, Czech Republic, Germany, Netherlands, Austria, Rumania and Latvia. We intend to penetrate to the markets of the other EU countries in the future.